3637 Professional E-Mail Marketing show that testing increases the ROI

In November 2006, conducted the largest survey of professional email marketing in the world, with 3637 answers these professional email marketing test showed that marketing campaigns increases the Return on Investment as well as the great power of the written word success of those campaigns.


The major result was that testing increases the ROI. In each case more than 50% of marketers improved ROI (albeit moderately) testing. The findings of this study may be unprecedented:

1. There is one common denominator among the evidence obtained the highest ROI of the study (Landing page, A / B Testing, Subject Line), and that is all they have to do with the power of the written word, in all cases was the word more effective than creativity in the graphics. This leads me to think of the great importance of developing writing skills or have the right people to do, and like to pay for a good design a cover for an ebook, definitely worth a lot of investing, and is a specialist in order to create our sales letters, classified ads, headers, etc., or in our training to develop those skills.


2. The results also show that the Lnading Pages (or landing pages, where it landed after clicking on a link), are critical. This means that the email marketing department has to work hand in hand with the Web design department. The department of E-mails can no longer be isolated.

3. The e-Mail Marketing is very far from dying, as was also mentioned in the study, the recommendation is to strengthen the technical areas relating to email marketing. This also means that the analysis of the email is not completely alone know who opened the email and who gave click on the links, it is necessary to include information after the click.

4. In a survey conducted by the www.trafficology.com December 22, 2006 over 5000 webmasters and webmarketers revealed that while 79% believed that the Search Engine Optimization (SEO by its acronym in Spanish), was the best tactic 2006, the majority found that the marketing tactics of their email traffic was more productive in 2006. Which reinforces the approach more. 5. The challenge then will continue to test, test something, anything, even a simple test is worthwhile if you can use the resultaodos pa ra create charts showing results. Your goal: to make the tests by email is something that is worth investing.

For more infrmación query:

http://www.marketingsherpa.com/article.php?ident=29815

Best regards,


Frederick G. Aura
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Strategies to take your Online Business Start Up from the Liberty Financial
http://www.fedexoinfo.com

Last Updated (Saturday, March 10, 2007)