3637 Professional E-Mail Marketing show that testing increases the ROI

In November 2006, conducted the largest survey of professional email marketing in the world, with 3637 answers these professional email marketing test showed that marketing campaigns increases the Return on Investment as well as the great power of the written word success of those campaigns.


The major result was that testing increases the ROI. In each case more than 50% of marketers improved ROI (albeit moderately) testing. The findings of this study may be unprecedented:

1. There is one common denominator among the evidence obtained the highest ROI of the study (Landing page, A / B Testing, Subject Line), and that is all they have to do with the power of the written word, in all cases was the word more effective than creativity in the graphics. This leads me to think of the great importance of developing writing skills or have the right people to do, and like to pay for a good design a cover for an ebook, definitely worth a lot of investing, and is a specialist in order to create our sales letters, classified ads, headers, etc., or in our training to develop those skills.


2. The results also show that the Lnading Pages (or landing pages, where it landed after clicking on a link), are critical. This means that the email marketing department has to work hand in hand with the Web design department. The department of E-mails can no longer be isolated.

3. The e-Mail Marketing is very far from dying, as was also mentioned in the study, the recommendation is to strengthen the technical areas relating to email marketing. This also means that the analysis of the email is not completely alone know who opened the email and who gave click on the links, it is necessary to include information after the click.

4. In a survey conducted by the www.trafficology.com December 22, 2006 over 5000 webmasters and webmarketers revealed that while 79% believed that the Search Engine Optimization (SEO by its acronym in Spanish), was the best tactic 2006, the majority found that the marketing tactics of their email traffic was more productive in 2006. Which reinforces the approach more. 5. The challenge then will continue to test, test something, anything, even a simple test is worthwhile if you can use the resultaodos pa ra create charts showing results. Your goal: to make the tests by email is something that is worth investing.

For more infrmación query:

http://www.marketingsherpa.com/article.php?ident=29815

Best regards,


Frederick G. Aura
__________________
Strategies to take your Online Business Start Up from the Liberty Financial
http://www.fedexoinfo.com

Last Updated (Saturday, March 10, 2007)

How do I get to my site impacts?

This must be one of the main questions related to marketing over the Internet. The problem is not just that most people do this so bad, but when this question is answered either directly or through a guide, they give wrong answers, too. After all, with no impact on your site can not sell anything.
The problem is not just that most people do this so bad, but when this question is answered either directly or through a directory, also gave incorrect answers, which, if you asked the question before, will be to buy some type of service or advertising that will solve all your problems of traffic. Although this seems the right way to start, really goes totally against obtain good result set.


One thing that I want aclararte first is that your initial goal should not get impacts on your site, and get a massive amount of them should not be your priority. What we need is to attract ten or twenty thousand impacts in all, always, to your sites to make them successful. It is clear that this amount will be increased in accordance progress in building your resources, and this is key here.


The construction that you can use over and over again are the big 5: affiliates, your list, clients, customers of long-term and strategic alliances. The problem when you decide to buy advertising on search engines, newsletters, or any other, is that if you're not prepared to start with your 5 resources, you will have to begin again and again with your promotion from scratch each time it sets another new product . This is exactly the reason why, no matter how many impacts obtain some marketers on their sites, will never earn more than a couple of thousand dollars a month.


The second problem arises when you assume, or you have said, you need to get hundreds of thousands of impacts to your site is successful. This is definitely not true, the numbers do not mean quality, not imoprta what you say, this is a fact. Comparing a strategic alliance with a list of 10 thousand suscritptores with the payment of an announcement of an electronic newsletter with 100mil suscritpores, I can assure you from the outset that, you get more clicks through the strategic alliance, but not only that, you get also by a much higher percentage of sales through a strategic alliance of quality.


So, how do you get more impact for your Web site? Well, first of all the question does not make sense because they rarely get more means better results. Looking for quality, and the answer is a strategic alliance, to build these resources, and others promote your products by fairly high commissions to attract more of them. If you are reaching only a few thousand impacts per month for these strategic alliances, that is not a problem, you're getting quality impacts and that surely will buy your product. Forget the impacts secured, forget the ads in newsletters to directly promote your site and forgets positioning in search engines. These will provide you with more in terms of numbers. In that situation always think of quality rather than quantity.


So do the question again once you've made a couple of strategic alliances and have begun to build your list of affiliates, your customer base, your contacts and your list. How do you get impacts on your site? That's why you've been building your resources. Hence come your views and your sales. The more products hauls, the more resources you need, well clear of. This is the most complicated and requires more time. After this, it is cheap, fast and easy reuse the resources you've built to produce a stream of visits and sales that never stops.
To your success,



Federico Gonzalez Aura

Strategies for the success of your business online

http://www.fedexoinfo.com

Last Updated (Monday, 07 May 2007)

How can I build my list?

One of the most frequent questions in the field of Internet Marketing, which arises especially those who have not yet created their own products is how do I build my list?. The most important thing is to create a list of people who purchase from you because you have confidence and have shown that your work is honest, which is really what you're looking for help and that you strive to give value to your product.

By the time you have your own list that you can extend to the 5 billion mark, you should at least have a product, and most people should come from promoting this product. Avoid anything you ask for money to get subscribers to your list, because if you have not tried enough, let me make sure that compared to what you can achieve through strategic alliances and other forms, the quality of the list will not have the same impact even though it is very big.

Is the quality that matters both for your promotions for the current and future promotions. The final size is not everything here. Focusing your efforts on promoting your products and at the same time, any action that would make someone in your site, make sure they finish in one of your lists.

If we see things this way, all you do on your site will buy something, sign up for something, go to a watchlist, to join your affiliate program and so on. You never think something that carries through the process of buying on your site, or any similar process, and then lost contact with them. This is not the way of doing things. Of course the speed is also an important aspect for many people. I'm sure you'd rather not be working hard just to give you account after a few years that you've managed to concentrate only about two or three thousand subscribers. Many want, you want a big list and want to fast. I understand how this and I do not like things that take too long either.

This is exactly why you must ensure that whatever you do, which is related to your site, involves collecting names and e-mail addresses for your list at some point or another. Here are some numbers beginning with strategic alliances simple. Let's say for example that a strategic alliance gives you two thousand visits on average. With lists of this quality, it is not unusual for at least 25% of your visitors subscribe to something if your sales letter is doing its job.

This may not seem too much for now, but let's say you do get ten strategic alliances and build a list of 5 thousand subscribers, which would not be much problem if the quality of strategic alliances are of good standard and get a good number of visitors. A list of 5 thousand is very good, and also won money through these strategic alliances.

When you start dividing your affiliate commissions make sure they are really high, in fact, so high that you should not be doing direct sales. These are the profits. No money from the sales, if not the resources that are under construction. This is why the grant to 50% or more for sale, and are your affiliates through strategic alliances that will make your roster is built at the litmus test not only important numbers, if not a very good speed. Every time we release a new product, add more and more people to your lists to which you can promote and that can promote it for you. It's a snowball effect, which is great because it means that the more get, the more you get, and every new product that hauls increase your resources, the size of your list and add it to your promotion power for future products. So do a lot more money than what you would do by other means and methods.

Before I continue I want to be hundred percent sure that you understand how it works. People create their own sites to build lists that are fitted directly to build their lists. This is great, it works, but when there are guides that tell you all you need to concentrate your efforts on building your list, makes me feel a little annoying at times, for the simple reason that you are not counting the full story. It's okay to take to build your lists as a top priority, and so must be really, but along with the construction of members, clients, customers and prospects for long-term strategic alliances, for this to be successful, you need to integrate with your other marketing methods, and this is what the majority does not tell you.

Once you've mastered and understood this, again, as each of these resources are linked to each other, and can not be viewed as separate entities, begin to see greater and better results, and begin to be faster, too. Now if you think of what you just said, and take a step back, you should be able to see immediately that this is not the case out and get a list as large as possible, as quickly as possible, on your own. This is what many teach, but the success of the whole system is in linking the various resources through the launch of your own products.

To your success,



Federico Gonzalez Aura

Strategies for the success of your business online

http://www.fedexoinfo.com

Last Updated (Monday, 07 May 2007)